Role Summary :
The Customer Relationship Manager (CRM) at Great Place to Work® Middle East is responsible for developing, managing, and expanding strategic relationships with private and public sector clients across Oman. The role is pivotal in driving revenue growth, delivering a world-class client experience, and positioning GPTW as a long-term culture transformation partner. The CRM acts as a trusted advisor—guiding clients from initial engagement through to service delivery, certification, recognition, and ongoing renewal—while ensuring alignment between client goals and GPTW’s solutions.
This is a client-facing role that requires a unique combination of consultative sales, relationship management, industry expertise, and project coordination skills.
Key Responsibilities :
Sales & Business Development
- Proactively promote and sell the full suite of Great Place to Work® offerings : Certification, Culture Assessments, Advisory Services, Employer Branding Packages, and Recognition Programs.
- Conduct discovery sessions, tailored product demonstrations, proposal walkthroughs, and solution consultations to identify client needs and position GPTW as the ideal partner.
- Prepare and deliver compelling commercial proposals, pricing options, and strategic engagement plans in alignment with client goals.
- Identify, qualify, and manage sales opportunities across all customer lifecycle stages, from lead generation to contract closure.
Client Relationship Management
Build and maintain long-term, consultative relationships with senior HR leaders, C-suite executives, and key influencers.Serve as the main liaison for clients post-contract, coordinating with internal teams to ensure seamless onboarding, project setup, and execution.Maintain consistent client communication via calls, emails, and in-person or virtual meetings to monitor satisfaction and business impact.Account Strategy & Growth
Manage a diverse portfolio of client accounts across sectors and geographies with a focus on retention, growth, and service renewal.Develop strategic account plans for high-value clients, identifying opportunities to expand engagement through cross-sell and upsell of GPTW services.Track and analyze client health scores, culture audit outcomes, and program effectiveness to present value-driven results.Operational Excellence
Use Zoho CRM to maintain accurate and updated records on lead progress, client interactions, service milestones, contract renewals, and feedback.Collaborate with the advisory, research, certification, and marketing teams to deliver tailored solutions, insightful culture reports, and impactful branding assets.Ensure timely follow-up on Emprising® setup, survey deployment, certification timelines, and recognition deliverables.Client Success & Advocacy
Conduct periodic check-ins and Client Success Reviews (CSRs) to evaluate progress, review survey insights, and identify new value opportunities.Support clients in leveraging their Certification or List placement for PR, employer branding, internal engagement, and awards submissions.Foster client advocacy by inviting top clients to participate in case studies, testimonials, webinars, and GPTW community events.Market Engagement & Industry Insight
Represent GPTW ME at HR events, regional forums, expos, and thought leadership webinars to enhance brand visibility and industry reputation.Stay informed on evolving HR trends, national workforce programs, labor policies, and competitor strategies to strengthen client advisory and market positioning.Performance Reporting & Forecasting
Provide accurate and timely sales forecasts, pipeline activity reports, and client updates for internal planning and review.Monitor contract renewals and initiate early engagement strategies to ensure a seamless retention process and long-term value demonstration.Lead post-project feedback loops, client satisfaction surveys, and corrective action planning where service gaps are identified.Requirements
Qualifications & Experience :
Bachelor's degree in Business Administration, HR, Marketing, or a related field (MBA is a plus).Minimum 4–6 years of experience in B2B account management, client services, or consultative sales, ideally in HR, SaaS, or research-based organizations.Proven track record of meeting revenue targets and managing key accounts across diverse markets and industries.Experience with CRM tools (preferably Zoho CRM) and data-driven sales tracking.Willing to be relocated to OmanKey Skills & Competencies :
Strong communication, negotiation, and presentation skills.High emotional intelligence and relationship-building capabilities.Analytical thinking and consultative approach to selling and client servicing.Multitasking, organization, and attention to detail in managing projects and deadlines.Strategic mindset with client-first orientation.Fluency in English required; Arabic is highly preferred.