National Sales Manager - Modern Trade

Job Position : National Sales Manager - Modern Trade

Job Description :

Lead and manage the team of Key Account Executives and Field Sales Managers — Key Accounts to achieve business objectives.

Drive all trade negotiations, secure share of shelf in line with brand expectations, and ensure full implementation of all trading agreements.

Monitor and review the effectiveness of all trade activations, coverage, and trade service levels.

Prepare sales forecasts based on market activity plans and review them on a monthly basis.

Conduct quarterly business reviews with top customers and develop business plans.

Negotiate and finalize new product listings, price changes, promotional selling, and displays in outlets.

Monitor competitor activities and implement tactical activities to counter them.

Train Key Account Executives on product knowledge, customer management, route planning, and collections.

Provide coaching for Key Account Executives through regular field contacts and written feedback for development.

Manage collections from all credit customers, evaluate credit limits, and recommend changes based on customer performance, payment history, and forecast.

Ensure that volume and value targets allocated for the channel are achieved.

Skills

Leadership, performance orientation, negotiation skills, attention to detail, strategic thinking, financial understanding, team management.

Qualifications

Postgraduate degree in Sales, Marketing, or Business Administration.

Experience

Minimum 5 years of experience in FMCG distribution, with at least 2 years managing teams up to 7 years in size.

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