Sales Manager MICE (Indian Market)

Overview

Shangri-La Barr Al Jissah Muscat , Sultanate of Oman

Nestled in between the dramatic backdrop of rugged mountains and the pristine waters of the Sea of Oman, Shangri-La’s Barr Al Jissah Resort and Spa is set on 124 acres of stunning scenery and home to three spectacular hotels : the family oriented Al Waha (262 rooms), the diverse Al Bandar (198 deluxe rooms), and the luxurious Al Husn (180 guestrooms and suites). The resort also features 22 Food and Beverage outlets, a 1,056 sqm ballroom with 8 breakout rooms, a wide variety of recreational facilities, and a spa with 12 treatment villas.

Sales Manager – MICE (Indian Market)

The Sales Manager – MICE (Indian Market) is responsible for driving Meetings, Incentives, Conferences, and Exhibitions (MICE) business from the Indian market segment. This role focuses on developing strong client relationships, maximizing revenue opportunities, and ensuring seamless event execution in collaboration with the Groups & Events, Rooms, and F&B divisions. The incumbent will actively source, negotiate, and contract group business from India, positioning Shangri-La as the preferred venue for high-profile corporate and social events.

Responsibilities

• Develop and execute a proactive sales strategy to secure MICE business from the Indian market.
• Identify, qualify, and convert potential accounts into confirmed business through effective networking, prospecting, and relationship management.
• Conduct regular sales calls, trade visits, and participate in roadshows, exhibitions, and sales missions targeting Indian corporates, travel agents, and event planners.
• Prepare tailored proposals and contracts that align with client requirements while ensuring profitability.
• Monitor competitor activities, market trends, and client preferences in the Indian MICE sector.
• Provide regular market intelligence reports and recommendations to the Director of Sales & Marketing.
• Develop packages, promotions, and partnerships to capture a greater share of the Indian market.
• Build and maintain strong relationships with key decision-makers in Indian corporates, associations, and travel partners.
• Conduct site inspections, familiarization trips (FAMs), and client entertainment activities to showcase Shangri-La’s offerings.
• Ensure personalized service and timely follow-ups to maintain long-term client loyalty.
• Work closely with the Groups & Events, F&B, and Rooms divisions to ensure smooth execution of contracted MICE business.
• Communicate client requirements clearly to operational teams to guarantee flawless delivery of events.
• Attend pre-conference meetings and conduct post-event feedback sessions to strengthen client relationships.
• Achieve and exceed sales targets for revenue and room nights from the Indian MICE market.
• Ensure accurate forecasting of MICE revenues and pipeline updates.
• Negotiate rates and packages in line with company guidelines, ensuring profitability.
• Maintain accurate records of sales activities, contracts, and client communications in the CRM system.
• Provide weekly, monthly, and quarterly reports on performance, sales pipeline, and conversion ratios.
• Support the Director of Sales & Marketing with strategic planning and budgeting for the Indian market.
• Represent Shangri-La at trade fairs, exhibitions, and networking events in India and internationally.
• Collaborate with regional and global sales offices to maximize exposure in the Indian MICE segment.
• Work closely with marketing to create targeted campaigns and promotional materials for Indian clients.
• Strong sales and negotiation skills with a proven record in the Indian MICE market.
• Excellent communication and presentation abilities, both in-person and virtual.
• Cultural awareness and sensitivity to Indian business practices and client expectations.
• Proficiency in CRM systems, Microsoft Office, and digital sales platforms.

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