Marketing Manager

Job Purpose : To plan, implement, and oversee marketing strategies and campaigns for all Al Hashar Group automotive and equipment brands, including Nissan, Infiniti, Peugeot, Aston Martin, Tata Trucks, UD Trucks, and the Heavy Equipment Division. The role is responsible for driving brand awareness, supporting sales growth, ensuring unified corporate messaging, and maintaining each brand’s identity while aligning with global brand guidelines and local market needs.

Key Responsibilities : 1- Multi-Brand Marketing Strategy : Develop and execute marketing strategies tailored for passenger vehicles, premium luxury cars, commercial trucks, and heavy equipment, while ensuring synergy with overall Group objectives.

2- Brand Management : Maintain the integrity of each brand’s global positioning (luxury, mainstream, commercial, heavy equipment) while enhancing its local market appeal in Oman.

3- Campaign Development & Execution : Design and deliver integrated campaigns across digital, traditional, and experiential channels, covering launches, promotions, aftersales, and brand-building initiatives.

4- Dealer & Principal Coordination : Work closely with international brand principals to ensure adherence to global standards while adapting strategies for the Omani market.

5- Digital & Social Media Marketing : Manage the Group’s digital presence, social media platforms, and performance marketing campaigns to increase customer engagement and lead generation.

6- Event & Sponsorship Management : Plan and execute brand events, auto shows, product launches, sponsorships, and community outreach to boost brand visibility.

7- Market Research & Competitive Intelligence : Conduct regular market studies to analyze competitor activities, customer preferences, and industry trends for proactive marketing strategies.

8- Budget & ROI Management : Manage the marketing budget across brands and divisions, ensuring effective allocation of resources and demonstrating measurable returns on investment.

9- Team Leadership : Lead, coach, and develop the marketing team, ensuring high performance and alignment with the Group’s values and strategic goals.

Job Requirements : 1- Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.

2- 8–10 years of marketing experience, with at least 4–5 years in the automotive sector (multi-brand experience preferred).

3- Proven track record of successful marketing campaign management.

4- Gulf work experience preferred.

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