Digital Marketing Specialist

Job brief

We're hiring a Digital Marketing Specialist with strong communication and persuasion skills to plan, execute, and optimize multi-channel paid media. Youll support the marketing team, own performance KPIs end-to-end, and turn insights into growth.

Responsibilities

• Developing marketing strategies and plans to achieve marketing targets and business objectives. This includes identifying target markets, analyzing customer needs, and determining the most effective marketing approaches.
• Build and execute paid media plans across Meta, Google / YouTube, Snapchat, TikTok, and X / Twitter; own budgets, pacing, and daily optimization.
• Run structured A / B tests (audience, creative, placements, bidding, landing pages) and scale winners methodically.
• Generating leads through various channels such as cold calling, email marketing, social media, networking events, and referrals. Conducting research to identify potential clients and initiating contact to explore marketing opportunities.
• Delivering persuasive marketing presentations and product demonstrations to potential clients. Effectively communicating the value proposition, features, and benefits of the product or service to generate interest and close deals.
• Negotiating pricing, terms, and contracts with potential clients to reach mutually beneficial agreements. Employing marketing techniques and tactics to overcome objections and handle negotiations.
• Conducting market research and analyzing market trends, competition, and customer preferences. Gathering insights to identify opportunities, develop marketing strategies, and refine sales approaches.
• Collaborating with the marketing team to develop and execute marketing campaigns and promotions. This includes creating compelling messaging, selecting appropriate marketing channels, and tracking campaign performance.
• Utilizing CRM systems to manage customer information, track sales activities, and monitor the sales pipeline. Updating and maintaining accurate and comprehensive customer records.

Requirements

Benefits