Visual Merchandiser - Babies & More

Visual Merchandiser - Babies & More at Apparel Group

Overview

The position is responsible to develop, deliver and communicate visual concepts and promote the brand, products and services in-store. Train and coach the store team to perform merchant based VP and manage the daily, weekly and seasonal VP tasks.

Key Responsibilities

• Brand Image - Ensure brand identity and presentation standards in both windows and in-store are achieved consistently by creating eye-catching displays while incorporating commercial sales opportunities
• Implements the brand-specific visual merchandising standards
• Coordinates store displays in line with brand guidelines and strategy
• Develops floor plans and maximizes visual impact
• Arranges merchandise, signage, fixtures and in-store layout
• Takes photographs of every change made to the merchandise display
• Uses creative lighting for windows
• Maximizes placement of new lines and re-merchandises the store when new trends emerge
• Creates store layouts according to product categories
• Ensures proper merchandising of items
• Collects reviews and feedback on the merchandise
• Works closely with the operations and brand management team to increase sales
• Works with VM Manager and sales team to achieve commercial goals
• Is involved in pre-opening of stores and makes timely visits to ensure that brand standards are properly implemented and followed
• Conducts research of current market trends and lifestyle

Seniority level

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