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Marketing Specialist – Retail & Fashion

Marketing Specialist – Retail & Fashion

Green Umbrella RecruitmentMuscat, MA, om
2 days ago
Job description

Job Description

Role Summary :

We are looking for a results-driven and innovative Marketing Specialist to lead the

conceptualization and delivery of targeted marketing initiatives across our retail and fashion

product portfolio. This role requires a deep understanding of consumer behavior, brand strategy,

and creative execution, particularly in the context of traditional clothing and textile markets. The

ideal candidate is a strategic thinker with a strong visual sense and the ability to translate

business goals into impactful campaigns.

Key Responsibilities :

  • Develop and execute integrated marketing strategies that drive brand awareness,

customer engagement, and sales growth for products including dishdashas, textiles, and

uniforms.

  • Lead the creation of marketing collateral including seasonal lookbooks, product catalogs,

    • POS materials, digital assets, and promotional videos.

  • Conduct market research and analyze consumer insights to refine campaign direction and

    • messaging.

  • Manage and enhance the brand’s digital presence, including social media platforms,

    • email campaigns, and website content.

  • Coordinate fashion photography, visual merchandising, and event-based activations

    • aligned with brand identity.

  • Collaborate with cross-functional teams to ensure consistency in branding and

    • promotional execution.

  • Track campaign performance, analyze KPIs, and prepare detailed reports for senior

    • management review.

    Requirements

    Qualifications & Requirements :

  • Bachelor’s degree in marketing, Fashion Communication, Business, or a related

    • discipline.

  • At least 3 years of professional experience in fashion or retail marketing, with a proven

    • record of leading successful campaigns.

  • Advanced proficiency in graphic design and content creation tools (Adobe Illustrator,

    • InDesign, Photoshop, Canva, etc.).

  • Familiarity with digital advertising platforms, SEO, social media marketing, and

    • analytics tools.

  • Strong storytelling ability and understanding of luxury and traditional fashion aesthetics.
  • Excellent written and verbal communication skills in English; Arabic
  • Exceptional project management and interpersonal skills.
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    Marketing Specialist • Muscat, MA, om