Category Manager – Own Brands

Company Overview

At Al Meera Oman, we are redefining modern retail for our communities.

As a joint venture between Al Meera Holding Company (Qatar) and Oman National Investments Development Company SAOC (TANMIA), we bring decades of retail experience and innovation to Oman's fast-growing market.

Our stores are strategically located in community malls, hypermarkets, supermarkets, and convenience stores across the country. Through our 2024 partnership with Shell Oman Marketing Company, we proudly operate 57 co-branded Al Meera – Shell Select Stores, delivering convenience and quality closer to customers.

Role Overview

We are seeking a Category Manager – Own Brands to lead and grow our private label portfolio.

This role requires a strategic thinker with a deep understanding of consumer needs, product development, sourcing, and branding. The ideal candidate will manage the end-to-end lifecycle of private label products — from concept to shelf — ensuring differentiation, profitability, and strong brand identity within Al Meera's stores.

Key Responsibilities

• Develop and execute strategies to grow Al Meera's Own Brand portfolio across multiple categories.
• Identify market opportunities, trends, and customer insights to shape product development.
• Collaborate with suppliers and manufacturers to deliver high-quality, competitively priced products.
• Manage the full product lifecycle — from sourcing and design to packaging, pricing, and launch.
• Coordinate with marketing and design teams to build brand awareness and visibility.
• Monitor category performance, profitability, and customer feedback for continuous improvement.
• Ensure compliance with food safety, quality, and regulatory standards.
• Work closely with finance, supply chain, and store operations to ensure flawless execution.

Qualifications & Experience